Jo Malone 154 fragrance review: Sensory playtime

After flirting with Jo Malone scents during the course of a few visits to Nordstrom, I settled on 154.

Jo Malone fragrances are designed to be combined to create your own custom scent, a very cool concept. The colognes are divided into the categories Citrus, Fruity, Light Floral, Floral, Spicy and Woody. If you want to just live in Jo Malone's world all day, every day, you can also find candles, diffusers, room sprays and bath products.

154 is classified as a Woody fragrance. It's named after the street address of the company's first London boutique and is described as a "grand olfactory journey" through notes of mandarin, grapefruit, lavender, basil, nutmeg and vetiver.

Jo Malone 154 1 oz. bottle (center) and samples of other fragrances

The scent is masculine but less astringent than other male-leaning fragrances I've tried. It smells clean and lush at the same time. There's a hint of sweetness to my nose that's not saccharine, not synthetic, just like the smell in the air when you're outdoors in spring. It's comforting, but grown-up, sophisticated and sensual.

I love using it along with Red Roses, and the combination with Wild Bluebell is also very pretty. But I find 154 to be so fabulous on its own — if you're not into gender-bending with fragrances, look elsewhere or pair it with a Floral or Fruity cologne.

Pia at Nordstrom was wonderful and had a vast knowledge of every single fragrance we talked about. She really made my fragrance search a luxurious experience, and sent me home with loads of samples. Everything was beautifully gift-wrapped. Such a treat.

The one that I'm most intrigued by and considering buying a bottle of is Pomegranate Noir. On my skin, I barely get any pomegranate, just smoky, hypnotic incense. It's a bizarre thing, smelling like lit incense, but for some reason I find that incredibly sexy. Jo Malone says it's inspired by a daring red dress, and I can totally see that. The first time I smelled it, I audibly gasped. It's a bombshell, bad-girl fragrance. The more I type, the more I want to run out and buy it right now!

Jo Malone fragrances are $60 for 1 oz. (the size I chose) and $110 for 3.4 oz. I'd recommend getting the smaller bottles to start, because if you're going to experiment with combinations, you won't use up the 3.4 oz. — save that purchase for when you find one you absolutely cannot live without.

You can buy 154 here and shop for other Jo Malones at Nordstrom and Nordstrom.com.


  1. LOVE Jo Malone! Her fragrances are amazing, the perfect mixtures of sweet and spice!!

  2. I've never tried Jo Malone, although I've seen her candles on various blogs. Maybe next time I'm at Nordstrom's I'll get a sample!