Tuesday

The problem with product hype in the beauty blogosphere

I couldn't tell you how many beauty products I've purchased solely because a beauty blogger I love raved about it. Including this little fella.

Aren't I just so cute? Don't you want to squeeze me?

Ohhhh yeaaaah buddy, the beautyblender. I haven't had a chance to play with it yet, but if you've watched any beauty blogs, you've seen it. You've heard about it. You've lusted after it and not been sure why.

The Naked 2 palette. The Lorac Pro palette. The Revlon Lip Butters. The Clarisonic Mia brush. These are just a couple of items that I've bought after hearing about them on YouTube or a blog. 

I think that discovering new products through bloggers and word of mouth is great. I've loved the great majority of the products I've bought because of recommendations, even the ones I know are mad overpriced. I drank the Kool-Aid, and I asked for another round, baby. And keep 'em coming.

There are lots of videos on YouTube about products that are and aren't worth the hype, and I believe those are worth checking out before you make a major purchase. 

But aside from spending too much money and the potential disappointment in a product made to sound like the second coming of Elvis gliding down to Earth in a flying red Porsche with a giant plate of tiramisu, there's another downside to overhyped products:

Everyone ends up wearing the same STUFF!

I find myself flipping through makeup ads, magazines and websites desperate to find something new and innovative from a brand I've never heard of. It's hard. It's also hard to not feel like a total jackass for wanting that, because it starts to sound like those jerks who say a band was so much better before it went mainstream. But you know, I crave variety! I want to fall in love with an esoteric brand and share it with you, so that you're not scared to venture away from the Revlons and the Urban Decays and the NARS. I don't want to be in a makeup rut and just write and do videos about products that have been talked about to DEATH.

Dear reader, if there's a brand you're curious about that you'd like me to look into, or if you have a super-secret holy grail product you swear by, let me know. Leave a comment or shoot me an email about what I should test and review. I'd love to hear your suggestions!

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